Welcome to Growth & Performance

Marketing

Temitope Emiola - Growth & Performance Marketing Manager

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Who is Tope?

Tope has over 7 years of diverse expertise in user acquisition, digital media buying, digital strategy, conversion rate optimization, analytics, and project management. Her experience spans high-growth startups in various sectors, including e-commerce, SaaS, EdTech, and home improvement. She has a track record of successfully managing performance marketing portfolios across North American, European, and Nigerian markets and has also imparted her knowledge to over 3000 individuals through social media marketing training.

My Background

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Education

  • Bachelor of Science - Obafemi Awolowo University, Nigeria
  • Diploma in Marketing - Digital Marketing Skill Institute, Lagos, Nigeria
  • Master in Digital Marketing and Business Transformation - Rome Business School - 2024 (In view)
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Work Experience

  • Four years of marketing agency experience.
  • 3 years of in-house marketing experience.
  • Over $200,000 in ad budget managed profitably.
  • Facebook Blueprint Certified - 2019
  • Google Ads certified.
  • Ad buying Expertise in TikTok, YouTube, Snapchat, Google, Meta, and Programmatic media.

Industry Experience

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Pricepally

Tech, Startup, Product-led, eCommerce

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Cova

SaaS

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DMSI

EdTech

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Pandar

Web 3

My Expertise -Case Study

Pricepally is a product-led grocery logistics tech startup in Nigeria.

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Media Buying & Planning

  • 6x growth in 3 years
  • 9 figures generated in online sales
  • Expanded to 4 new cities.
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Search Engine Optimization

  • 116,130 total impressions achieved in 4 months
  • 1742 total clicks achieved
  • 12.8 average position on Google
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Analytics

&

Data

  • Advanced Google Analytics
  • Hotjar
  • Google Tag Manager for Pixel Management and Conversion Tracking
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Organic Social Media

  • >999% subscriber growth on YouTube
  • >1500% follower growth on TikTok
  • >105% growth on Instagram
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WordPress Website Development

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Email Marketing + Automation

  • 40% Open Rate on Email Automation Onboarding Sequence
  • 20%-23% weekly email marketing Open rate
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Conversion Rate Optimization

  • Optimizely
  • Google Optimize

Created by Temitope Emiola - 2023