Date Archives August 2020

Understanding the Facebook Pixel

Have you ever wondered the different actions people take when they visit your website organically or through paid ads? Facebook pixel is an analytics tool that lets you answer questions like this.

The Facebook pixel is an analytics tool, a piece of code, placed on your website, that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

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Facebook Business Manager

Facebook Business Manager is a free Facebook tool that helps organize and manage your business assets, e.g. Facebook ad accounts, Pages, apps and permissions in one place.

Your Business Manager is a central space to manage your business, separate from your personal Facebook profile. You don’t have to worry about mixing your business and personal content.

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Understanding Facebook Analytics

It is important that businesses understand how people interact with all their touch points online and offline. When you track information about website visits, social media interactions, mobile app use etc, you will find inspiration to optimize and grow your business. How can you gather these much required data? This is where Facebook Analytics come in.

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Google Discovery Ads

Google Discovery ads help you reach up to 3 billion people across highly popular feeds on YouTube, Discover, and Gmail. — all through a single Google Ads campaign.

With this ad type, you can build visually-rich, high-quality creatives by using high quality images that inspire people to engage with your brand.

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LinkedIn Message Ads

LinkedIn message ads are often underused and underrated as an effective lead generation tool. Howbeit, it is one of the cheapest Ad formats on LinkedIn.

I always advice advertisers and business owners to evaluate the Value or Life Time Value (LTV) of leads generated with LinkedIn Ads relative to the cost of acquisition, before concluding that LinkedIn Ads is too expensive.

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