Posts tagged Facebook Ads

How Audience Overlap affects your Facebook Ads performance

Audience overlap is not necessarily a bad thing. But it can lead to poor delivery and performance of your ad sets. This is because your adsets (targeting containing similar audiences) will compete against one another.

Also, your ads end up showing to the same people over and over again. While there is a large pool of audience who are yet to encounter your business. Hence, you are not maximizing your advertising.

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Understanding the Facebook Pixel

Have you ever wondered the different actions people take when they visit your website organically or through paid ads? Facebook pixel is an analytics tool that lets you answer questions like this.

The Facebook pixel is an analytics tool, a piece of code, placed on your website, that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

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Facebook Business Manager

Facebook Business Manager is a free Facebook tool that helps organize and manage your business assets, e.g. Facebook ad accounts, Pages, apps and permissions in one place.

Your Business Manager is a central space to manage your business, separate from your personal Facebook profile. You don’t have to worry about mixing your business and personal content.

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