Posts tagged Facebook Analytics

How Audience Overlap affects your Facebook Ads performance

Audience overlap is not necessarily a bad thing. But it can lead to poor delivery and performance of your ad sets. This is because your adsets (targeting containing similar audiences) will compete against one another.

Also, your ads end up showing to the same people over and over again. While there is a large pool of audience who are yet to encounter your business. Hence, you are not maximizing your advertising.

Read More

Understanding the Facebook Pixel

Have you ever wondered the different actions people take when they visit your website organically or through paid ads? Facebook pixel is an analytics tool that lets you answer questions like this.

The Facebook pixel is an analytics tool, a piece of code, placed on your website, that allows you to measure the effectiveness of your advertising by understanding the actions people take on your website.

Read More

Understanding Facebook Analytics

It is important that businesses understand how people interact with all their touch points online and offline. When you track information about website visits, social media interactions, mobile app use etc, you will find inspiration to optimize and grow your business. How can you gather these much required data? This is where Facebook Analytics come in.

Read More