Posts tagged facebook

How Audience Overlap affects your Facebook Ads performance

Audience overlap is not necessarily a bad thing. But it can lead to poor delivery and performance of your ad sets. This is because your adsets (targeting containing similar audiences) will compete against one another.

Also, your ads end up showing to the same people over and over again. While there is a large pool of audience who are yet to encounter your business. Hence, you are not maximizing your advertising.

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