The WhatsApp Business App is literally your business’ front door, everybody knows this. WhatsApp has become the go-to communication tool for its now 2 billion WhatsApp users across the globe, using WhatsApp as a business touchpoint is inevitable.
While a lot of businesses already use WhatsApp Business, many do not maximize all the fantastic business features designed to make the shopping experience better for customers, automate the sales process and by extension, sell more.
This blog post shares 6 WhatsApp Business features that you can set up immediately, to automate your business, sell more, and give your customers a better shopping experience.
The good thing is that WhatsApp Business is free to download and was built with the small business owners in mind.
The app makes it easy to;
- personally connect with your customers
- highlight your products and services,
- and answer their questions throughout the customer’s shopping experience.
Be seen, Set up a WhatsApp Business Profile
Download the WhatsApp Business App from the App store, create a business profile with helpful information for your customers like your address, business description, email address, and website.
Quick replies let you save and reuse messages you frequently send so you can easily answer common questions in no time. It simply means you get to message more, while you work less. If customers are always asking you the same questions e.g. “How many appointments do I get for the gold plan”, You can easily set up a Quick Reply, for this and similar common questions on WhatsApp Business. To get started with Quick Replies, watch this video.
Set up Automated (Away) Messages
With the Away message, you never have to leave your customers hanging without a response.
This feature on WhatsApp Business, helps you to respond instantly to customers. Set an away message when you are unable to answer so your customers know when to expect a response. You can also create a greeting message to introduce your customers to your business.
Organize with Labels in WhatsApp Business
Labels are more like a CRM for every interaction on your WhatsApp. It helps you track where your customers are at in the buying process. Hence, organize your contacts or chats with labels, so you can easily find them again, follow up on their enquiries or sales.
Catalogue as your Storefront
Instead of sending single pictures of your products, why not send a catalog containing all your products at once?
People love chatting on WhatsApp with their favorite small businesses, but having to exchange multiple messages and photos to get product information is tedious.WhatsApp Business
Catalogs are a mobile storefront for businesses to showcase and share their goods so people can easily browse and discover something they would like to buy. Previously businesses had to send product photos one at a time and repeatedly provide information — now customers can see their full catalog right within WhatsApp. This makes business owners look more professional and keeps customers engaged in the chat without having to visit a website.
Watch this video for how to set up Catalog on your WhatsApp Business.
WhatsApp Business Carts
WhatsApp is fast becoming a store counter to discuss products and coordinate sales. Catalogs allows people to quickly see what’s available and helps businesses organize their chats around particular items. Cart is here to make buying and selling even easier.
Carts are great when messaging businesses that typically sell multiple items at once, like a local restaurant or clothing store.
With Carts on WhatsApp Business,
- people can browse a catalog,
- select multiple products
- and send the order as one message to the business.
- This will make it simpler for businesses to keep track of order inquiries, manage requests from customers and close sales.
Help Customers find you with QR codes
Previously, when people come across an interesting business, they had to add its WhatsApp number to their contacts, one number at a time. Now, people simply can scan the QR code a business displays on its storefront, product packaging or receipt to initiate a chat.
QR codes are a digital front door that make opening a chat with a business as easy as possible.
Scanning a QR code will open a chat with an optional pre-populated message created by the business to start the conversation.
With WhatsApp Business, businesses can quickly send back information such as their catalog to get the conversation going. To start using QR codes, watch this video. No more having to save a business’ number before you can contact them.
WhatsApp Business is an incredible app that can help you automate your business and sell more especially during the holidays, when you take advantage of the features highlighted above.
I hope you will share this blog post with all the business owners that you know.
Learn how to manage your business on Facebook with my post on Facebook Business Manager
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